That's the big reason why it can't get its footing: a very visible company that seems hobbled and must be avoided. If Nike loses China, it will just be another shoe company. Contracts mean nothing when the Chinese government is this mercurial. A contract between an American company in China - whether it be with the government or a company - is now worthless because the Chinese will come up something to break the contract. Witness Nike's return to Foot Locker as a force, even if that's the redoubtable Mary Dillon getting them back in with the latest and greatest. While others are making inroads when it comes to shoes and apparel, Nike has destroyed Under Armour and will not let these other interlopers get a toehold.
Same thing in Europe, just a very strong No. It has a great deal with the country's education ministry to keep Chinese youths in shape. None of this mattered because Nike owned China. The latest challenger is Hoka, a brand that had struggled and is owned by Deckers (DECK), and On, which has a potent non-workout business to go with its running sneakers. Then there was Under Armour (UA), which went right at Nike's endorsements by challenging them at the high school and college level and at Dick's Sporting Goods (DKS) and Foot Locker (FL). Sure, there have always been challengers. Nike, under CEO John Donahoe, continued its total dominance that it had under previous leaders Mark Parker and Phil Knight. These two are some of the more reliable senior growth stocks in the market. Take Nike (NKE) and, to a lesser extent, Starbucks (SBUX). We have always been able to count on world's second-largest economy for certain things that were clearly very visible and positive. That's because they are happening all at once. They are mostly behind the scenes and are working to destabilize some sectors that worked for so long - and are now failing the market at the wrong time. The stock market is struggling with several challenges that it can't really grasp correctly. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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